The Aerosoles / VCSTIMELESS partnership
dates back to 1998 when Aerosoles selected
the VCSTIMELESS
point of sale solution, Colombus
Retail, to increase the exchange of “real
time” data between
its 75 stores and franchise network and the European
head office in Portugal. Following a successful
roll out and a dramatic increase in efficiency and
sales, the footwear retailer extended its use of
the Colombus
solution in 2004 when they purchased
the Colombus
Regional module to manage its stores
in France, Germany, Spain and Holland. This module
allowed them to make decisions at a local level
which could be monitored and analysed by head office.
The professional software suite
from VCSTIMELESS has proven to be a fundamental
tool in Aerosoles’ strategy.
The retailer has reported a 23% increase in sales
compared with the same period last year. The Colombus
solution has delivered these results by improving
key processes and operations in Aerosoles’ retail
chain, from purchasing, merchandise
management,
allocation, sales, pricing
and promotion to CRM,
supplier relationship management, customer
loyalty,
store management and analytics.
Aerosoles carries
more than 150 SKUs per season (excluding all size
and colour combinations). The
exchange of “real time” data and improved
visibility through detailed sales/product and store
information have been critical to increasing control
over purchasing and optimising stock management.
Rui
Pinto, Logistics Director for Aerosoles, is delighted
with the results. “Our main objective
was to acquire a robust IT solution which would
support both sales channels: stores and franchises.
We selected the Colombus solution as it had proven
itself to be stable and reliable in delivering
accurate data between the stores and our head office.
This has undoubtedly contributed to an increase
in profits," he comments.
International Experience
Aerosoles has achieved phenomenal success
across Europe thanks to the expertise of VCSTIMELESS
whose European and global network have been essential
to understanding regional requirements and variations.
Rui Pinto acknowledges that in order for Aerosoles
to achieve their objective of extending their store
network to 120 stores in the next 4 years, they
will continue to rely on the strong partnership
they have developed with VCSTIMELESS.
“We
see our partnership with VCSTIMELESS as fundamental
to our future expansion plans, helping
us generate powerful analysis, dynamic stock control
and greater independence in store, especially for
our franchises who will place orders directly with
head office.”
About Aerosoles: Europe, Africa and the
Middle East
Founded in 1987, Aerosoles is a leading
American manufacturer and retailer of affordable,
high quality, comfortable and fashionable shoes.
Aerosoles shoes are currently sold in Aerosoles
retail stores, through the Aerosoles catalogue,
and in thousands of department and speciality stores
across the world. Based in Portugal, the European
head office manages a network of 75 stores, including
15 franchises in Portugal, France, Spain, Holland,
Cyprus and Germany.
For more information, visit www.aerosoles.com
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