OSPREY LONDON invests in Colombus as basis of future expansion

OSPREY LONDON, the luxury leather goods brand with a store in St Albans and a long-established wholesale offer through major retailers such as John Lewis and House of Fraser, has selected the Colombus and Colombus Retail solutions from VCSTIMELESS to support their future expansion.

As part of the company’s overall development strategy, its Managing Director and Designer, Graeme Ellisdon, will raise the retail profile of the brand with a carefully controlled programme of store and outlet openings within the UK over the next five years. This autumn will see the first OSPREY LONDON outlet store opening at York Designer Outlet. With a loyal and growing customer base, the company’s developing online business www.ospreylondon.com will also be further boosted later this autumn by a move into mail order.

“ This is a very exciting time for us, with a move into both outlet and mail order to support the growth and evolution of our brands,” says Graeme Ellisdon.

In order to help OSPREY LONDON facilitate this growth, they needed a transparent replenishment and EPoS system that would allow them to service each of these channels efficiently and with total visibility of their stock situation at any one time. They took the decision to invest in the Colombus Enterprise Suite because it is a fully integrated, multi-channel retail management system that will enable the team to work with their diverse international suppliers to ensure greater cost-effectiveness within the re-ordering process and also to future-proof the business in the long term.

“ The visibility the system offers is already providing benefits to the way we manage the lifecycle of each individual product,” explains Graeme. “We’re determined to play a bigger commercial game and Colombus will help us achieve our goals.”